If the Property Market Is “Dead,” Renting Direct Could Be Its Lifeline

When TV property expert Kirstie Allsopp and Location, Location, Location TV star has declared that the UK property market is “dead,” she struck a chord with homeowners, landlords and tenants alike. House sales have slowed, costs and taxes remain high, and moving feels more complicated than ever.

But while buying may be on pause, renting has never been more important — and there’s a smarter, safer way to do it.

Original article on the Telegraph.co.uk

Why the Property Market Feels Frozen

Allsopp argues that buyers have gone “paralysed.” People are delaying moves, wary of high mortgage rates, stamp duty, and a sluggish process. The result?

• Fewer transactions

• Less supply and choice

• Longer chains and higher risk

This “death” isn’t permanent — but it shows how inflexible and outdated the system can feel.

Renting: Flexibility in an Uncertain Market

When purchase prices feel risky, renting offers a flexible bridge. Families can try a new area before buying, downsize temporarily, or move for work without committing large sums at today’s rates.

For landlords, meanwhile, renting directly can reduce voids and maintain income even when the sales market stalls.

How Homesty Helps Landlords and Tenants Thrive

Homesty is a peer-to-peer property rental platform — think Tinder meets Airbnb for long-term lets. It’s designed to make renting human, affordable and safe for both sides:

• Only £39 for the life of the tenancy
  – Paid once the tenant moves in. No upfront card needed.

• Compliant, secure contracts
  – Right to Rent–compliant agreements signed digitally via DocuSign.

• Payments handled by Stripe
  – Rent and deposits transferred securely.

• Privacy built-in
  – Message through the app without sharing personal numbers or emails.

• Targeted tenant acquisition
  – Homesty sources leads from OpenRent, SpareRoom, Facebook and Nextdoor to find quality tenants faster.

Why This Matters in a “Dead” Market

Homesty tackles the exact frictions Allsopp describes: high costs, slow processes, lack of trust. By removing agents and unnecessary fees, we lower barriers for landlords and tenants alike — making it easier to move even when the sales market is sluggish.

Moving Starts With a Connection

The property market may feel “dead,” but people still need homes. By making renting direct, safe and affordable, Homesty keeps Britain moving — one honest tenancy at a time.

Whether you’re a landlord looking for reliable tenants or a renter searching for your next home, Homesty is here to help you move forward.