Invest in homesty
Invest in homesty
Invest in homesty
We combine clear focus with big ambition — and we’re just getting started.
We're challenging how the rental market works to revolutionise the industry with a fairer concept — and it starts here.
We've worked in the following companies
“ Our experience tells us the industry is broken. We're taking on the challenge to reimagine renting for a generation that values honesty, fairness, and genuine human interaction. Because we believe homes aren’t just spaces you rent, they’re relationships you build..”
“ Our experience tells us the industry is broken. We're taking on the challenge to reimagine renting for a generation that values honesty, fairness, and genuine human interaction. Because we believe homes aren’t just spaces you rent, they’re relationships you build..”
“ Our experience tells us the industry is broken. We're taking on the challenge to reimagine renting for a generation that values honesty, fairness, and genuine human interaction. Because we believe homes aren’t just spaces you rent, they’re relationships you build..”
Xavier Miró
CEO Homesty
Our team
Our team
Our team
Meet the team
I’d love to say we met at university and dreamed up Homesty while hiking through the Himalayas—but the truth is a little more practical. It was about bringing together a group of entrepreneurial minds who shared my vision: to revolutionise the rental market and level the playing field for everyone.
Moving starts with a connection.
Martha Agricola
CBO/CGO
15+ years building and scaling brands in consumer tech and mobile-first industries. Former Director at Bumble, she brings expertise in GTM strategy, user growth and brand architecture. She connects brand, product and ops to help businesses define positioning, drive adoption and enter markets.
Martha Agricola
CBO/CGO
15+ years building and scaling brands in consumer tech and mobile-first industries. Former Director at Bumble, she brings expertise in GTM strategy, user growth and brand architecture. She connects brand, product and ops to help businesses define positioning, drive adoption and enter markets.
Martha Agricola
CBO/CGO
15+ years building and scaling brands in consumer tech and mobile-first industries. Former Director at Bumble, she brings expertise in GTM strategy, user growth and brand architecture. She connects brand, product and ops to help businesses define positioning, drive adoption and enter markets.
Why invest
Why invest
Why invest
£6B market. Built for agents. We’re building for people.
Landlords Squeezed: The Hidden Cost of Tenant Fee Reform
Letting agency fees for landlords have surged by over 50% since 2018, now averaging 12–20% of rental income—often higher in London—as more charges become itemised. While tenants are largely protected from fees by law, the financial burden has shifted to landlords, many of whom are now pushing back.
A Q4 2023 survey by the National Landlord Association found that 43% of landlords are boycotting letting agents, frustrated by rising costs following the 2019 Tenant Fees Act.
Our Take on the Renters (Reform) Bill
At Homesty, we’re here to support landlords through the uncertainty this legislation brings—helping them reduce costs and build direct, positive relationships with tenants.
We also recognise that a significant number of tenants across the UK will take this opportunity to move home in the coming months. Homesty is the UK’s only secure peer-to-peer rental platform built to serve them.
By removing the need for costly agents, Homesty creates a fair, transparent ecosystem where landlords and tenants can connect with trust and confidence.
the new price for letting!
"Homesty started with one frustration: why does renting still feel like a battle? We're here to fix that — by designing something fair, direct, and actually built for people."
Xavier Miró
CEO Homesty
the new price for letting!
"Homesty started with one frustration: why does renting still feel like a battle? We're here to fix that — by designing something fair, direct, and actually built for people."
Xavier Miró
CEO Homesty
the new price for letting!
"Homesty started with one frustration: why does renting still feel like a battle? We're here to fix that — by designing something fair, direct, and actually built for people."
Xavier Miró
CEO Homesty
"We're not scaling just for scale’s sake. We’re building the kind of brand people believe in — because it works, because it’s fair, and because it finally puts renters and landlords on equal footing."
Martha Agricola
CBO/CGO
"We're not scaling just for scale’s sake. We’re building the kind of brand people believe in — because it works, because it’s fair, and because it finally puts renters and landlords on equal footing."
Martha Agricola
CBO/CGO
"We're not scaling just for scale’s sake. We’re building the kind of brand people believe in — because it works, because it’s fair, and because it finally puts renters and landlords on equal footing."
Martha Agricola
CBO/CGO
"Good tech gets out of the way. We’ve built Homesty to be simple, secure, and human — from verified profiles to seamless contracts, it’s all about making direct renting feel easy and safe"
Praduman Papria
CTO
"Good tech gets out of the way. We’ve built Homesty to be simple, secure, and human — from verified profiles to seamless contracts, it’s all about making direct renting feel easy and safe"
Praduman Papria
CTO
"Good tech gets out of the way. We’ve built Homesty to be simple, secure, and human — from verified profiles to seamless contracts, it’s all about making direct renting feel easy and safe"
Praduman Papria
CTO
Expansion roadmap
Expansion roadmap
Expansion roadmap
Where we're going! What Investment Unlocks:
Major deliverables
Description
When
When
MVP Launch + Marketing Test
iOS + Android live with core product flow (search → match → contract)Landlord acquisition through direct outreach and early referrals.
Performance marketing begins (Meta, Google) to test messaging, target segments, and establish early CAC benchmarks.
August 2025
Post seeding round Invest in growth
Integrated Marketing Initiatives (Meta, TikTok, Google) focused on landlords + renters.Start CRM + influencer seeding.
Establish benchmarks to define core user segments and top-performing geos
October 2025
Optimisation phase
Expand onboarding experience, trust features and in-app education
Product refinement based on behavioural data and drop-off points
Introduce scalable lifecycle comms and retargeting
January 2026
Scale with precision
Capture SEO and convert desktop landlords
Grow performance media nationally based on proven LTV:CAC
Deepen brand through content and trust messaging
April 2026
Why us
Why us
Why us
Why is it going to work?
How do Homesty stack up against the competition
Homesty:
Single cost of £40
Work with Tenant direct without third party influence
Flexible contracts or use our simple template
Review all tenants who match - You decide
Choose your own contractor and cost
Negotiate offers within App and not face to face
Other high street agencies:
High monthly commissions between 10-18%. In March 2025, the UK’s average rent was £1,326*. That’s £196/month or £1,152/year in agency fees
High referencing costs
High rates to use there contractors
There contracts only (no flexibility)
Working to their hours which may not suit you
Outdated work methods and lack of transparency
*the Office of National Statistics March 2025
Homesty:
Single cost of £40
Work with Tenant direct without third party influence
Flexible contracts or use our simple template
Review all tenants who match - You decide
Choose your own contractor and cost
Negotiate offers within App and not face to face
Other high street agencies:
High monthly commissions between 10-18%. In March 2025, the UK’s average rent was £1,326*. That’s £196/month or £1,152/year in agency fees
High referencing costs
High rates to use there contractors
There contracts only (no flexibility)
Working to their hours which may not suit you
Outdated work methods and lack of transparency
*the Office of National Statistics March 2025
Homesty:
Single cost of £40
Work with Tenant direct without third party influence
Flexible contracts or use our simple template
Review all tenants who match - You decide
Choose your own contractor and cost
Negotiate offers within App and not face to face
Other high street agencies:
High monthly commissions between 10-18%. In March 2025, the UK’s average rent was £1,326*. That’s £196/month or £1,152/year in agency fees
High referencing costs
High rates to use there contractors
There contracts only (no flexibility)
Working to their hours which may not suit you
Outdated work methods and lack of transparency
*the Office of National Statistics March 2025
FAQs
FAQs
FAQs
Have questions,
We got answers.
Everything you need to know about our process, and how we deliver results.
Can't find your answer?
Get in touch with our support team, they are friendly!
What is Homesty?
Homesty is a rental app that connects landlords and tenants directly—no agents, no inbox spam, no hidden fees. Everything happens in-app: listings, messages, contracts, and payments.
How does it work?
Landlords list their property in the app. Tenants swipe through listings, message landlords directly, and go from chat to contract without leaving the app. It’s fast, secure, and built for how people rent today.
Who is Homesty for?
Anyone tired of old-school renting. If you’re letting out a room or looking for your next place, Homesty makes the process simple, direct, and fair.
Where do listings appear?
In the Homesty app. Renters filter by price, location, and move-in date, then view your full listing—including photos, terms, and availability—and message you directly. No portals. No third parties.
What does it cost?
For landlords: Free to list your property £39 → Boost your listing £40 → Digital contract + rent collection £16 → Add another property £5/mo → Optional property management For tenants: Free to browse, message, and rent £4 → Add a standout message (optional) £29 → Boost your profile to reach more landlords (optional) Everything’s optional. No admin fees. No referencing charges. No paywalls.
Where am I sending the money when I’m asked to pay?
You are sending it to Homesty. We hold the payment securely until both you and the landlord have signed the contract and you have received the keys. The landlord will only receive the money once everything is confirmed, so your payment is protected every step of the way.
Can payments happen outside Homesty?
No. To keep things secure, all rent and deposit payments go through the app. That means no bank transfers, no fraud risk, and everything is properly tracked.
How long does it take to rent or let?
That depends on you. Once both sides agree, you can go from match to move-in in a matter of days. Homesty removes the usual delays.
Can I change listing details or contract terms?
Yes. Listings and contracts are editable before signing. You’re always in control of your terms.
Are Homesty’s contracts legally binding?
Yes. Homesty uses digital tenancy agreements and e-signatures that are legally valid across the UK.
Is Homesty secure?
Yes. Security is built into how Homesty works and how we are set up as a business. We verify every user, handle contracts digitally, and store data using secure systems. Sensitive documents, like ID checks, are encrypted using AES 256. Payments are processed through Stripe and go through secure channels. Deposits are held in escrow, and no one moves in or gets paid until both sides are happy. We do not just protect your data. We protect the entire journey. It is renting with built-in trust, by design.
Why can’t I make (or receive) a higher offer?
Because it’s not allowed. Under the Tenant Fees Act 2019, landlords in England can’t ask tenants to outbid each other. That means no bidding wars, no “best and final offers,” and no pressure to pay above the listed rent. You can make a lower offer, but be reasonable. To keep things fair, tenants are limited to how much they can underbid and how often they can try. Homesty is about cutting out the noise, not turning renting into an auction.
What is Homesty?
Homesty is a rental app that connects landlords and tenants directly—no agents, no inbox spam, no hidden fees. Everything happens in-app: listings, messages, contracts, and payments.
How does it work?
Landlords list their property in the app. Tenants swipe through listings, message landlords directly, and go from chat to contract without leaving the app. It’s fast, secure, and built for how people rent today.
Who is Homesty for?
Anyone tired of old-school renting. If you’re letting out a room or looking for your next place, Homesty makes the process simple, direct, and fair.
Where do listings appear?
In the Homesty app. Renters filter by price, location, and move-in date, then view your full listing—including photos, terms, and availability—and message you directly. No portals. No third parties.
What does it cost?
For landlords: Free to list your property £39 → Boost your listing £40 → Digital contract + rent collection £16 → Add another property £5/mo → Optional property management For tenants: Free to browse, message, and rent £4 → Add a standout message (optional) £29 → Boost your profile to reach more landlords (optional) Everything’s optional. No admin fees. No referencing charges. No paywalls.
Where am I sending the money when I’m asked to pay?
You are sending it to Homesty. We hold the payment securely until both you and the landlord have signed the contract and you have received the keys. The landlord will only receive the money once everything is confirmed, so your payment is protected every step of the way.
Can payments happen outside Homesty?
No. To keep things secure, all rent and deposit payments go through the app. That means no bank transfers, no fraud risk, and everything is properly tracked.
How long does it take to rent or let?
That depends on you. Once both sides agree, you can go from match to move-in in a matter of days. Homesty removes the usual delays.
Can I change listing details or contract terms?
Yes. Listings and contracts are editable before signing. You’re always in control of your terms.
Are Homesty’s contracts legally binding?
Yes. Homesty uses digital tenancy agreements and e-signatures that are legally valid across the UK.
Is Homesty secure?
Yes. Security is built into how Homesty works and how we are set up as a business. We verify every user, handle contracts digitally, and store data using secure systems. Sensitive documents, like ID checks, are encrypted using AES 256. Payments are processed through Stripe and go through secure channels. Deposits are held in escrow, and no one moves in or gets paid until both sides are happy. We do not just protect your data. We protect the entire journey. It is renting with built-in trust, by design.
Why can’t I make (or receive) a higher offer?
Because it’s not allowed. Under the Tenant Fees Act 2019, landlords in England can’t ask tenants to outbid each other. That means no bidding wars, no “best and final offers,” and no pressure to pay above the listed rent. You can make a lower offer, but be reasonable. To keep things fair, tenants are limited to how much they can underbid and how often they can try. Homesty is about cutting out the noise, not turning renting into an auction.
What is Homesty?
Homesty is a rental app that connects landlords and tenants directly—no agents, no inbox spam, no hidden fees. Everything happens in-app: listings, messages, contracts, and payments.
How does it work?
Landlords list their property in the app. Tenants swipe through listings, message landlords directly, and go from chat to contract without leaving the app. It’s fast, secure, and built for how people rent today.
Who is Homesty for?
Anyone tired of old-school renting. If you’re letting out a room or looking for your next place, Homesty makes the process simple, direct, and fair.
Where do listings appear?
In the Homesty app. Renters filter by price, location, and move-in date, then view your full listing—including photos, terms, and availability—and message you directly. No portals. No third parties.
What does it cost?
For landlords: Free to list your property £39 → Boost your listing £40 → Digital contract + rent collection £16 → Add another property £5/mo → Optional property management For tenants: Free to browse, message, and rent £4 → Add a standout message (optional) £29 → Boost your profile to reach more landlords (optional) Everything’s optional. No admin fees. No referencing charges. No paywalls.
Where am I sending the money when I’m asked to pay?
You are sending it to Homesty. We hold the payment securely until both you and the landlord have signed the contract and you have received the keys. The landlord will only receive the money once everything is confirmed, so your payment is protected every step of the way.
Can payments happen outside Homesty?
No. To keep things secure, all rent and deposit payments go through the app. That means no bank transfers, no fraud risk, and everything is properly tracked.
How long does it take to rent or let?
That depends on you. Once both sides agree, you can go from match to move-in in a matter of days. Homesty removes the usual delays.
Can I change listing details or contract terms?
Yes. Listings and contracts are editable before signing. You’re always in control of your terms.
Are Homesty’s contracts legally binding?
Yes. Homesty uses digital tenancy agreements and e-signatures that are legally valid across the UK.
Is Homesty secure?
Yes. Security is built into how Homesty works and how we are set up as a business. We verify every user, handle contracts digitally, and store data using secure systems. Sensitive documents, like ID checks, are encrypted using AES 256. Payments are processed through Stripe and go through secure channels. Deposits are held in escrow, and no one moves in or gets paid until both sides are happy. We do not just protect your data. We protect the entire journey. It is renting with built-in trust, by design.
Why can’t I make (or receive) a higher offer?
Because it’s not allowed. Under the Tenant Fees Act 2019, landlords in England can’t ask tenants to outbid each other. That means no bidding wars, no “best and final offers,” and no pressure to pay above the listed rent. You can make a lower offer, but be reasonable. To keep things fair, tenants are limited to how much they can underbid and how often they can try. Homesty is about cutting out the noise, not turning renting into an auction.