Homesty about us
Is Homesty for you?
Let us set out our stall. Homesty is a human‑to‑human property rentals app that connects landlords and tenants directly—no high‑street agents, no hidden fees eating into your yield. Our name blends Home and Honesty because we believe renting works best when it’s fair, transparent and human.
We’re a start‑up on a mission to modernise a dusty old institution. We work with like‑minded people who value strong yields, safe homes and straightforward communication—away from the big platforms and the high street.
We’re here to shake things up, not to upset anyone. Our CMO’s approach is a little quirky—and we like it—because moving home should start with a real human connection.
Moving starts with a connection.
Find out if Homesty is a match for you!
Discover if we're compatible with each other or you just want to swipe right! Rent direct. Rent direct. No agency fees. Contracts & payments in-app
Tenants
Landlords
Location
For now, deposits follow the English model. We’re beta testing in Croydon and Birmingham, with plans to expand across England and the UK.
You
Homesty is built for landlords who are tired of high agency fees and prefer clear, direct communication. Manage maintenance proactively and speak with tenants in‑app without sharing your phone or email. Tenancy contracts are Right to Rent–compliant and signed via DocuSign. First month’s rent and the deposit are handled securely via Stripe and held in escrow, ready for you to withdraw once cleared.
Fees
We charge £39 for the entire tenancy, and only when the tenant moves in. No upfront card required. We integrate with Laddr for tenant referencing—though you’re free to use any provider you prefer.
Why an app?
Think Tinder meets Airbnb for rentals: match, message and move—all in one place. Homesty is available on the Apple App Store and Google Play. A web experience is in development.
Property or room only
Whether you’re letting a whole property or a single room, Homesty supports both—communication, contracts and payment flows included.
Marketplace
We source tenants via local forums, targeted Google and Facebook campaigns, community Facebook groups, and good old‑fashioned outreach in local communities.
Feedback
This page could be called “About us and you.” We started in September 2023 and we’re building fast. Nothing’s perfect on day one; we’re on a journey with you to find the right market fit. If something isn’t quite right, tell us—we’re listening.
Tenants
Landlords
Location
For now, deposits follow the English model. We’re beta testing in Croydon and Birmingham, with plans to expand across England and the UK.
You
Homesty is built for landlords who are tired of high agency fees and prefer clear, direct communication. Manage maintenance proactively and speak with tenants in‑app without sharing your phone or email. Tenancy contracts are Right to Rent–compliant and signed via DocuSign. First month’s rent and the deposit are handled securely via Stripe and held in escrow, ready for you to withdraw once cleared.
Fees
We charge £39 for the entire tenancy, and only when the tenant moves in. No upfront card required. We integrate with Laddr for tenant referencing—though you’re free to use any provider you prefer.
Why an app?
Think Tinder meets Airbnb for rentals: match, message and move—all in one place. Homesty is available on the Apple App Store and Google Play. A web experience is in development.
Property or room only
Whether you’re letting a whole property or a single room, Homesty supports both—communication, contracts and payment flows included.
Marketplace
We source tenants via local forums, targeted Google and Facebook campaigns, community Facebook groups, and good old‑fashioned outreach in local communities.
Feedback
This page could be called “About us and you.” We started in September 2023 and we’re building fast. Nothing’s perfect on day one; we’re on a journey with you to find the right market fit. If something isn’t quite right, tell us—we’re listening.
Tenants
Landlords
Location
For now, deposits follow the English model. We’re beta testing in Croydon and Birmingham, with plans to expand across England and the UK.
You
Homesty is built for landlords who are tired of high agency fees and prefer clear, direct communication. Manage maintenance proactively and speak with tenants in‑app without sharing your phone or email. Tenancy contracts are Right to Rent–compliant and signed via DocuSign. First month’s rent and the deposit are handled securely via Stripe and held in escrow, ready for you to withdraw once cleared.
Fees
We charge £39 for the entire tenancy, and only when the tenant moves in. No upfront card required. We integrate with Laddr for tenant referencing—though you’re free to use any provider you prefer.
Why an app?
Think Tinder meets Airbnb for rentals: match, message and move—all in one place. Homesty is available on the Apple App Store and Google Play. A web experience is in development.
Property or room only
Whether you’re letting a whole property or a single room, Homesty supports both—communication, contracts and payment flows included.
Marketplace
We source tenants via local forums, targeted Google and Facebook campaigns, community Facebook groups, and good old‑fashioned outreach in local communities.
Feedback
This page could be called “About us and you.” We started in September 2023 and we’re building fast. Nothing’s perfect on day one; we’re on a journey with you to find the right market fit. If something isn’t quite right, tell us—we’re listening.
Our team
Meet the team
Homesty is a small, diverse team with experience across finance, technology, product, brand and property, based in England, France, Spain and India. We’re not quite a band of misfits—more of a property‑focused Avengers for proptech. We’re all‑in on Homesty’s ethos: make renting more human, fair and transparent. We’ll probably ruffle a few feathers along the way; please be kind—we’re doing this because we care.
Moving starts with a connection.
Martha Agricola
CBO/CGO
15+ years building and scaling brands in consumer tech and mobile-first industries. Former Director at Bumble, she brings expertise in GTM strategy, user growth and brand architecture. She connects brand, product and ops to help businesses define positioning, drive adoption and enter markets.
Martha Agricola
CBO/CGO
15+ years building and scaling brands in consumer tech and mobile-first industries. Former Director at Bumble, she brings expertise in GTM strategy, user growth and brand architecture. She connects brand, product and ops to help businesses define positioning, drive adoption and enter markets.
Martha Agricola
CBO/CGO
15+ years building and scaling brands in consumer tech and mobile-first industries. Former Director at Bumble, she brings expertise in GTM strategy, user growth and brand architecture. She connects brand, product and ops to help businesses define positioning, drive adoption and enter markets.
