The Swipe-to-Rent Revolution | Why Renting Is Changing Fast
Written By
Duncan Rooney
Aug 4, 2025
Discover why traditional renting is outdated. Swipe-to-rent is faster, fairer, and more transparent. Learn how Homesty is putting renters in control.
The Swipe-to-Rent Revolution: Why Traditional Renting Is Outdated
The rental market is changing—and fast. What once involved paper forms, delayed emails, and agent gatekeepers is now giving way to a smarter, faster, and more human way to find a home. Welcome to the swipe-to-rent revolution, where flexibility meets transparency, and renters finally get some control.
At Homesty, we believe the traditional renting model is no longer fit for purpose. Here's why—and how the future is already here.
1. Traditional Renting Is Full of Friction
If you've rented before, this will sound familiar:
Endless back-and-forth emails
Agents who never call you back
Viewings that go nowhere
Fees and fine print you didn’t expect
Waiting weeks just for an answer
The traditional system is designed around processes, not people.
2. Swipe-to-Rent Is Built for Speed and Simplicity
Just like dating, job-hunting, or buying a car—modern renters want to browse, match, and move at their pace.
Homesty brings this to life:
Swipe through listings based on your preferences
Chat directly with landlords—no middlemen
Ask questions, arrange viewings, or apply—all in-app
Transparent terms from the start
It’s fast, it’s flexible, and it cuts out unnecessary admin.
More real-time conversation, less wasted time.
3. Agents Add Cost, Not Clarity
Traditional agents can take 10–20% of a landlord’s income—and that cost often trickles down to renters.
Plus, agents often act as a buffer, not a bridge. You’re not always getting answers from the person who knows the property best.
At Homesty, we’re person-to-person.
That means you speak directly with the decision-maker. Ask questions. Make requests. Get real answers.
4. Gen Z and Millennials Want More Control
Today’s renters want to:
Choose when they move
Negotiate on their own terms
Live somewhere that fits their lifestyle—not just their budget
They’re used to instant booking, location filters, and reviews.
Traditional renting just doesn’t keep up.
Homesty is designed with this in mind:
Like Tinder, but for rentals—with accountability, not awkwardness.
5. It's Not Just Easier—It’s Fairer
The Swipe-to-Rent model opens up opportunity:
No waiting on agents to reply
No favouritism toward “ideal candidates”
No feeling left in the dark
You see what’s available. You connect. You decide.
And for landlords, it’s the same: real profiles, real messages, and better fits.
The Bottom Line: Renting Should Feel Empowering
Whether you're moving for freedom, opportunity, or a fresh start—renting should feel exciting, not exhausting.
The Swipe-to-Rent revolution is about putting power back in the hands of renters and landlords alike.
No red tape. No gatekeepers. Just smart tools for real people.
Ready to Swipe?
Explore properties on Homesty and find your next home—on your terms.
Newsletter
Enjoyed this read? Subscribe.
Discover design insights, project updates, and tips to elevate your work straight to your inbox.
Unsubscribe at any time
Written By
Duncan Rooney
Updated on
Aug 4, 2025